Social Media.

influencing performance

It is well known that venues that engage in consistent social media often connect better information with their local community of customers. It is crucial that their strategy is focused on building its core requirements.

For example, the modus operandi of a shopping mall is to host customers for retailers to engage. The mall is the catalyst for purchasing. Therefore, the drive for purchasing needs to be constant.

Social media for venues needs to focus on bringing more visitors to a venue for longer periods of time. In order to do that, we need to create meaningful content that engages, educates, and excites customers to make another visitation to our venue.

How Can Social Media Influence Foot Traffic?

During recent engagements with a range of mall operators across the globe, a significant discussion point was the use of social media to influence foot traffic. The desire to drive foot traffic to a venue is one of the core considerations of venues when engaging in social media.

Social media allows a physical venue to connect with a digital community. These online communities are always connected, so it is critical to take part in this. If we do not take advantage of this situation, we are allowing an already established community to go without being interacted with by our venue. 

Social media can also be used to educate customers on upcoming events. This is a fantastic avenue through which venues can communicate with customers about any reason why they might want to come to the venue. 

In addition to this, social media is a great outlet for the communication of changes. If a date, place, or time is being changed, letting customers know this through social media will get the message out more quickly and efficiently than signs or fliers. 

Social Media Sets You Apart

Utilising social media is still a fairly new practice for many venues. Because of this, interacting with customers on social media will set your venue apart from the crowd.

Many venues only engage with their customers through social media when there is a special event or holiday festivities are about to occur. Let your venue get ahead of the game by utilising social media year-round, rather than only for certain occasions. This will give your customers a consistent place to go for information about your venue.

Pop ups create social media engagement

Pop-ups provide variety and create a unique engagement experience for your customers. Promoting upcoming activities to drive foot traffic will support your campaign as well as fulfilling the requirements of educating and exciting your customers.

Another great way to utilise pop-ups is by asking customers what they want. Giving a customer a personalised experience will make them more likely to return to your social media, as well as your venue. 

In Conclusion

Social media is a great tool to use to influence your venue’s popularity, foot traffic, and return rate. The key to using it correctly is consistency, creative content, and customisability. If you can do these three things in a proper manner, you will experience a great boost in your venue’s foot traffic.

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