EVERYTHING YOU CAN ACTIVATE

Space Types.

Different  space types offer different ways to communicate with customers
The best campaigns use a variety of ways to reach out and engage with customers
Reinventing retail

Pop-Up Shops.

Pop-Up shops offer businesses an opportunity to activate a vacant shop on a short to medium basis. This avoids high capital investments and costly fit-outs for bookers, while reducing vacancies and enhancing activity and customer experiences in the centre. Ever-changing promotions maintains attraction and interest for shoppers.

USE THE SHOP FOR A LAUNCH

If you are looking to launch a new business or product range a pop-up shop is a great way to avoid heavy overheads, fit-out costs or long term lock-in contracts. The pop-up shop set-up allows you the long term respect with a short term commitment

CLEAR SALE STOCK QUICKLY

Combining SALE items in with the new and exciting lines can confuse customers. Why pay full price when the sale items are eye catching? Using a Pop-up shop means you can separate sale stock from your core brand leaving customers to choose between the two distinct options available.

TEST A NEW MARKET

Not all products are for all people! Understanding unique geographical tastes and trends is a tough question with multiple touch points to consider. Testing the market will always give you invaluable insight to what can be achieved without over committing your business.

CREATE AN EXPERIENCE

With big brands stepping into the Pop-up world it shows the strength in the activation space. See how they use the fanfare of the Pop-up to drive other areas of marketing such as social media and straight up retail sales all leveraging from activating an unused space

COMMUNICATE THROUGH SPACES.

Our range of space types offer you varied communication points for you to connect with your customers, watch the video to see how powerful these space types can be.

Removing the walls to meet customers

Pop-Up Spaces.

A Pop-Up space is an area that can be utilised for short term promotional activations. Using this high impact space you can connect with customers for sampling, brand awareness, lead generation and retail. Pop-Up spaces are considered a premium way for brands to create customer experiences that connect passing foot traffic with the brand quickly and effectively.

Removing the walls to meet customers

ROAMING.

A roaming promotion is a great way to get a promotion seen throughout the venue. From food sampling to product giveaways roaming allows your staff to walk and engage with customers throughout the common areas

Showing your customers what you’re about 

Decals.

Our platform can offer full media campaigns to businesses tailored to objectives and budget.  We lease out hanging banners, floor and wall decals, escalator wraps, digital signage space, bollards and bathroom posters. Why not book popups and signage together in venues to reinforce messages and channel foot traffic to your stand?

A DECAL CAN INTERACT WITH CUSTOMERS VERY EFFECTIVELY

FLOOR

Floor decals are a great way advertise.  A terrific way for brand awareness advertising or enticing customers to your shop front.

DOOR

Engage with shoppers before they even walk through the door. This important touchpoint sends customers on a directional path of discovery to your brand or retail outlet, cleverly capturing them from the moment they enter the centre.

LIFT

Lift wraps provide fantastic small and large format advertising in a venue. A high traffic touch point capturing customers while they wait. This channel is only available in some centres.

ESCALATOR

This dynamic advertising space works well with innovative marketing campaigns which  maximise the time spent travelling between levels. Utilise with decals throughout the centre to deliver a centre-wide message.

A chance to split the sexes

Bathroom Advertising.

Deliver targeted messages to a specific audience. Bathroom advertising allows you to deliver your message to a captive audience in our amenities. The opportunity to divide your campaign to speak between genders allows a unique opportunity  for you to have a private message delivered in a subtle tone.

TIPS ON MAKING A SUCCESSFUL OFFER REQUEST

FOR HER

Space activations either in A4 format or full door decals offer a unique way to present to a women only area

FOR HIM

This is a discrete area where you can challenge men to think about things in a unique way

FOR THEM

Family areas where children, mums and dads have an option to look at content in a relaxed environment

Get out to meet customers

External Spaces.

External spaces are a great way to utilise unused areas around the centre. They are a great way to capture a passing audience that might otherwise passby.

TIPS ON MAKING A SUCCESSFUL OFFER REQUEST

THE BIG SPACES

Markets, circus’s, amusement rides, car displays and car washer’s are just a few of the activation’s that have been into centres. They engage a captive audience and become a talking point for the centre.

THE SMALL SPACES

Why not utilise small outdoor areas of the centre. Coffee and food carts are a great way to attract customers before they even enter the centre.

Preempting the shopping experience

Car Parks.

Car Parks are a another great way to advertise. Bollards, signage boards, car park sails, boom gates and vacant walls are all great advertising spaces that capture an audience before they even enter the venue. Car park sponsorship programs have been widely successful in directing incoming customers to activations that are taking place within the centre.

Service with technology

Vending Spaces.

Vending consists of many amusements for customers. Massage Chairs, Kiddie Rides, DVD Vending, Gaming and Skilltesters, Food and Beverage and even retail. Utilise vending opportunities to engage customers, without the requirement for onsite staff. This means that more thought and energy can be applied in making the machine become more appealing. Using vending machines as signage opportunities has been well received when the design is out of the box!

THERE IS SO MUCH THAT CAN BE DONE WITH A SPACE

Promotions are only limited by your imagination. Communicate your message to customers in an engaginging format. Create  a message clients cannot tune out, turn off or change the station. Our space mediums do not provide you watchers, readers or listeners; they provide you customers in a buying state of mind with a motivation to be part of a positive experience.

HAVE A SPACE TYPE YOU WANT US TO ADD?

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